I arrived at the office this morning around 6:30 am — here are the Brands I’ve already digitally interacted with today:

Fitbit, New York Times, Apple, Amazon, ESPN, Google, Flipboard, Facebook, Twitter, USA Today, Instagram, Atlanta Journal Constitution, Wall Street Journal, The Washington Post, MLB.com, The Guardian, Suburu, SiriusXM, Verizon.

It’s amazing how “connected” we all are now — and the level of insight and embedded tracking that all this digital interaction allows.

What time did I get up…

How well/long did I sleep…

What device do I use first/the most…

What sort of news/stories and I most interested in — and in what order…

What time do I go to work & how long is my commute…

Where is my home and office…

Who are my friends and who did I call recently…

The list goes on and on.  I now “participate” in a connected economy and I (mostly thoughtlessly) open up an amazing window into my life and lifestyle to the Brands that I interact with.

In many ways I treat “my data” like a commodity whereas the Brands I interact with treat my data as a valuable resource.

I’m going to make a complete list of all the Brands I digitally interact with in a single day and compile and list of the most personal questions about me that they should be able to answer from these interactions.  I expect to be scared to death.

Cheers.  DC